There's a big problem in the research industry today. Qualitative research doesn't scale, and quantitative research doesn't work. Phonic is a tool that aims to merge this dichotomy into a more powerful, unified industry. We do this by building verbal interfaces at scale. Capturing opinions with voice and body language is the best way to scale qualitative research. Vocalized responses are 3x longer, 2x more descriptive, and vastly more authentic. Combining cutting-edge AI with improved ingestion & storage, Phonic users can capture insights that would otherwise take hundreds of hours to find.